Nightterrors
Three years, 2023
Team:
Jason Goodman Model
Sydney Lovro Model
Mo Rader Model
Peggy Model
Failenn Aselta Photographer, Videogrpaher, UX, Software Developer, Product designer, Printer, Graphics
The Challenge +
Project Overview
Nightterrors emerged in response to a call to reintroduce provocation design culture. Conceived as a clothing line rooted in the idea of sublimity, the project explores psychological extremes through narrative-driven graphics. Each garment presents a visual meditation on unseen instability, juxtaposing figures such as Donald Trump and Joe Biden with allegorical references to Lucifer. The imagery examines themes of power, duality, ascent and collapse, prompting reflection on broader questions surrounding civilization, and collective ambition. Rather than prescribing a singular interpretation, Nightterrors invites viewers to confront their own perceptions. The work ultimately asks not what is depicted, but what the audience chooses to see.
21 year old Isabella is a environmental studies student immersed in her local punk scene. She questions norms and seeks a personal style that reflects her critical, countercultural values. She wants her clothes to align with her values and its presence to push boundaries.
How might we create a website which encapsulates the raw edge of Nightterrors clothes?
By creating a unique websites with atypical interactions and graphics which mimic the clothes.
Banner for brand
Prior to the final release, I shared a raw preview of the website. The site itself was born out of vibing and a bit of pure insanity. Before releasing the clothes, I wanted to make sure people could still understand how to navigate the space despite its unconventional nature. With anything new, there is always a balance between difference and familiarity, especially with technology where we’ve grown accustomed to certain patterns and ways of interacting
I sent out a link to the website and a google form with 20 questions. Below are the responses I look into consideration before release.
User Feedback
I began developing the website before rapid, AI-assisted workflows became widespread, building a functional platform that was thoughtfully crafted and fully usable from the start. Over the past three years, I have continued to refine and iterate on the site during periods of downtime, gradually improving its performance and visual language. The process changed as AI became more wide spread with the final touched being aided by ChatGPT, Gemini and finally cursor. The result is a streamlined e-commerce platform built with Node.js, distinguished by subtle, unconventional animations that give the interface a distinct character while maintaining clarity and usability
Embedded Site
Photo Click Through
Failenn Aselta