The Spiral

spatial branding and set design for an immersive rotating installation

Timeline

Three Days, 2025

Role

Designer

Team

Signe Storhaug Failenn Aselta

PROJECT OVERVIEW

The designs of Schiaparelli are defined by a surreal, otherworldly energy, yet their runway environments often lack the same theatrical anticipation. The Spiral addresses this gap by gradually revealing each look through distorted lenses, creating suspense and fragmented perception. In the final moment, distortion falls away and the garment appears in its full, fortified beauty, aligning the scenography with the house's surreal vision.

The challenge

Create runway suspense: reveal each look through distortion, then snap to clarity.

GALLERY