COOL.

a minimalist streetwear brand built around one word

Timeline

Two Months, 2025

Role

Designer

Team

Clara Pakman Failenn Aselta

PROJECT OVERVIEW

Clothing often operates as a quiet declaration of values, serving as an unspoken introduction before conversation even begins. Recognizing this subtle social language, Clara and I set out to make that implicit system more intentional and visible. Our project proposes a product that allows users to clearly signal their ethics, interests, and affinities.

The challenge

Allow people to connect with others on first impressions.

SHIRT MOCKUPS